GMall.lk is a business to business (b2b) online portal. This will have adverts published by producers (like farmers, fishermen, handicraftsmen and industrialist etc) displaying their products they make/produce, So that anyone interested can contact them and negotiate and buy.
This will not involve any payment or logistics related activities.
Many producers in always complain that they cannot attract buyers themselves. Because of this middlemen gets involved. They feel they could get more money if they have a method to approach the whole country. This solution will mend the gap between wholesale and retail traders.